Cat dealers ready for service, sales support for new vocational trucks

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Caterpillar announced that its North American Cat dealer network will be fully prepared to offer whole-truck service and sales support for the company’s first ever-Cat Vocational Truck, the Cat CT660. Caterpillar says that since announcing the new line of on-highway Class 8 Cat Trucks in 2008, personnel at all 54 U.S. and Canadian dealerships – including their more than 400 service locations and 2,300 service bays – have been engaged in intense training to ensure they are ready to meet customers’ product support needs for the trucks.

The capabilities dealers have been adding to provide customers with bumper-to-bumper support for the CT660 are a natural expansion of their existing truck capabilities and expertise, says George Taylor, director of the On-Highway Truck Group, who leads the design, development and launch of the new trucks. “Caterpillar and Cat dealers already had extensive experience supporting on-highway customers from our 40-plus-year history of serving the truck industry, especially with powertrains,” Taylor says. “Cat Dealers are excited about the new Cat Trucks and thrilled to make them available to customers. Dealers have also shown extraordinary dedication to ramping up their facilities and expanding sales and service support capabilities to meet truck customer needs.”

Ed Cullen, manager of Strategy and Dealer Development, says he has been working closely with Cat dealers as they’ve been gearing up to spec, sell and service the new trucks. “Customers can count on exceptional product support for the CT660,” Cullen says. “That means service support at dealer facilities and in the field from Caterpillar, dealer mobile service teams and the 24/7 Cat Truck Call Center. It also means expert consulting assistance from dealers when it comes to spec’ing truck options, so customers order exactly the trucks they want and need for their specific job application and work environment.”

According to Taylor, since Cat dealers have been working to meet the Cat equipment needs of customers for decades, Dealers know the demands and understand the challenges customers face. “I think one of the main reasons dealers are so excited about our new line of vocational trucks is because they realize these trucks are going to help customers succeed,” Taylor says. “The trucks complement other Cat equipment, and dealers recognize how important the trucks will be to customers in handling the demands of their jobsites and the work they do.”