Yokohama Tire Corp. on Thursday, March 3, announced it will implement a price increase of an average of 8 percent on all of its light and medium commercial truck tires in the United States, effective April 1. There also will be in-line adjustments that will be announced at a later date.
According to Rick Phillips, Yokohama director of commercial sales, the rising cost of raw materials is the primary reason for the price increase. “There are other factors as well, such as the costs associated with manufacturing and transportation” Phillips says. “Though costs continue to climb, Yokohama remains committed to bringing to market the best commercial tires at competitive prices using our operational efficiencies and latest technology.”