Fras-le hires two light vehicle sales managers

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Fras-le North America Inc., a friction material manufacturer, announced the hiring of Kevin Judge and Cory Cheever to help boost the company’s North American light vehicle aftermarket business. Judge will serve as the Northville, Mich.-based company’s East Coast sales manager for the light vehicle aftermarket, while Cheever will be responsible for Fras-le’s West Coast aftermarket sales efforts in light vehicles as sales manager.

“We are excited to announce the hiring of these high-caliber professionals with many years of experience in the brake business to our sales team,” says Randy Mordue, director of sales and marketing for Fras-le’s North American commercial and light vehicle aftermarket. “The addition of Kevin and Cory will help elevate service levels to our automotive aftermarket customers.”

Judge most recently was vice president of national sales for Ruiyang Automotive Materials. During his career in the aftermarket, Judge has worked as manager of national installer sales for Honeywell CPG, vice president of marketing and vice president of sales for Dana Brake and Chassis, vice president or marketing for Carol Cable Co.’s automotive division and executive director national account sales and northeast region sales manager for Monroe Auto Equipment. He’s also worked for Brenton Productions as vice president of sales and marketing and for The Bellwether Group as director of new business development.

Cheever comes to Fras-le from the Affinia Group, where he most recently was the company’s fleet sales manager, responsible for directing all Raybestos fleet sales in the western United States and Canada . Before that he served four years as Affinia’s CSK/O’Reilly account manager. Prior to joining Affinia, Cheever was a district sales manager for Dana Corp. (Clevite Engine Parts) from 1987 to 2005 calling on WDs and PERs in the western region. He also has seven years of experience working at Stern’s Auto in Tucson, Ariz., as a commercial sales representative.