FedEx launches multimarket marketing campaign

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FedEx Express has launched an interactive campaign designed to put insight and intelligence on global trends at the fingertips of businesses of all sizes and in all geographies. The “Connect your Business to a Changing World” campaign gives business leaders around the globe access to useful content about the trends that are impacting businesses and economies worldwide, as well as the solutions FedEx provides to help companies benefit from those trends, through the FedEx global campaign Website at http://connect.fedex.com.

Visitors to the site can access a range of audiovisual and print content. Through the Web experience, viewers also can analyze data, view videos and read supplementary content and information about transportation solutions as they seek to more information about the global marketplace.

“We live in a world where the pace of change is unprecedented,” says Rajesh Subramaniam, senior vice president of global marketing for FedEx Services. “Turbulence in the global economy has exerted multiple pressures on businesses around the world as they look for ways to get ahead and remain competitive. This new multichannel campaign and online experience provides businesses the intelligence to stay one step ahead of their customers’ needs and to focus on a number of topics critical to achieving business and economic growth around the world.”

In addition to advertising across pan-regional and local print and online media, the campaign will be supported by a worldwide communications and public relations program.