During the research phase of the MyCummins and Cummins.com redesign projects, the company’s Web redesign vendor, frog, categorized Cummins’ key themes as:
• Proven Innovation (Visionary technology and a heritage of future-focused thought leadership);
• Targeted Performance (Products universally recognized as best in class and fit for market); and
• Global Impact (A commitment to sustainability and continuous improvement for all stakeholders).
Cummins now is asking customers to tell the company how they see those things in action and help it bring the story to life on the new Cummins.com. The company asks customers to capture the meaning of Cummins in one of these ways:
• A narrative that’s 300 words or less;
• A one-minute video; or
• A photo.
Cummins will use select entries on the new Cummins.com, and finalists will receive a Cummins goody bag. The deadline to enter is April 19 at 4:30 p.m. ET. Finalists will be announced on April 24.
To enter a narrative, send a 300-words or less written entry to email@example.com; please use “Capture Cummins” as the subject line, and be sure to include your name, e-mail address and location in the message. Due to the large size of videos and photos, please submit those entries at www.yousendit.com. Please use “Capture Cummins” as the subject line, and be sure to include name, e-mail address and location in the message.