The calling card of North America’s premier provider of truckload, intermodal and logistics services is getting a new look. The Schneider logo has been refreshed and has a more contemporary design that accurately reflects the broad geographies it serves.
The company’s previous logo had been in existence since 1985, which positioned the organization well at the time based on its leading role and expertise in moving over-the-road truckload freight nationwide. In addition to changing the logo to one that is more befitting a company operating in multiple transportation modes beyond U.S. borders, through the years the company became more widely referred to as Schneider.
“Although we are not changing the name of our legal entities,” said CEO and President Chris Lofgren, “to our associates, our customers and the communities we serve, we are, and have long been known as Schneider.”
Transition to the new logo will occur over time, including on the 10,000 trucks and 45,000 trailers/containers rolling down the highway. Implementation will take place as trucks, trailers, containers and other equipment and materials are lifecycled and replaced.
“Our logo may be changing,” Lofgren noted, “but the core values and enduring commitment to excellence delivered over our last 78 years remain the same. Customers can continue to count on Schneider’s safe, courteous, hustling associates to deliver superior experiences that will excite them.”
As for changing the company’s hallmark orange color? “It wasn’t even on the radar,” Lofgren noted. “We are Schneider and we are the Big Orange. And we couldn’t be more proud.”