Omnitracs appoints Dean Croke to lead new Analytics business unit

Omnitracs has renamed its FleetRisk Advisors business unit to Omnitracs Analytics and promoted Dean Croke to vice president of that business unit. Both developments, the company says, reflect a renewed emphasis and expanded focus on the value of predictive analytics and big data to improve operational efficiency, safety, driver recruitment, and productivity.

The new business name, Omnitracs Analytics, more accurately describes the business unit’s core mission of developing a broad set of analytics offerings and positiones the business as a core component of Omnitracs’ enterprise-wide suite of solutions for transportation and logistics.

With more than 30 years of experience in risk management and operations positions within the insurance and trucking industries, Croke will drive the strategic vision and lead day-to-day operations for Omnitracs Analytics, spearheading development of the company’s new maintenance model, and supporting the existing driver retention, safety, and worker’s compensation platforms.

Prior to joining Omnitracs Analytics in 2005, Croke held roles at Circadian Technologies Inc., a research and consulting firm specializing in driver fatigue, scheduling and shiftwork management, and Lancer Insurance Company, a New York-based commercial insurance product leader in bus, motor coach, limo and truck insurance, among others. Born into a family trucking business, Croke has more than 2 million driving miles under his belt and continues to be an avid truck driver, occasionally driving 18-wheelers in his down time.

“We believe that the importance of analytics and big data will continue to increase for our customers. Omnitracs is well-positioned to continue its thought leadership in this space and develop cutting-edge analytics offerings,” said David Post, chief operating officer of Omnitracs. “Croke’s extensive industry expertise and proven track record of successfully driving large scale sales initiatives and technology innovation are well-suited to lead the business unit’s growth.”