Yokohoma implementing second hike in tire prices this year

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Updated Aug 1, 2017

Yokohama BluEarth tireYokohama Tire Corporation announced Monday that, effective Sept.1,  it will implement a price increase of up to 4 percent on all of its commercial and off-the-road (OTR) tires sold in the U.S. Some in-line adjustments on consumer tires will also be implemented at the same time.

The company previously implemented price increase in earlier this year in response to, according to Yokohama Tire COO Jeff Barna, “the escalation in operating and material costs that peaked in late 2016.” said.

However, he said the modest increase left the company under-recovered, requiring further action.