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TruGreen fleet creates Uber-like service experience for lawn care

CIO of TruGreen, Ken DeWitt

Ken DeWitt, chief information officer of TruGreen

The nation’s largest professional lawn care company, TruGreen, announced it is working with Glympse to deliver estimated time of arrival (ETA) and other information to its residential and business customers.

By using the TruGreen app or any mobile device, TruGreen customers will receive a unique link via SMS text, email or mobile app notifications that will allow them to view the latest service timing information provided by Glympse. TruGreen customers will also have the ability to reschedule their appointments.

To make this possible, Glympse’s real-time location technology has been integrated with the Verizon Connect field service software platform that TruGreen uses to plan, deliver and execute its customer routes, track customer jobs and monitor driver safety.

TruGreen uses the technology from Verizon Connect to optimize more than 100 thousand jobs to customers’ homes and businesses daily using its fleet of more than 7,000 vehicles.

The optimized routes put driver technicians at customer locations with the right side of trucks — where the hose is located — facing lawns for service.

Once a TruGreen service specialist is en route to an appointment, the customer will now be able to see the location of the specialist on a live map with ETA down to the minute.

“Many of our customers want to know when their specialist will arrive, so they can be home or be sure that pets are secure and gates are unlocked, so it’s critical that we are able to share updates and ETAs,” said Ken DeWitt, chief information officer at TruGreen. “By integrating Glympse into the Verizon Connect field service platform, TruGreen is able to streamline communication to customers to create a more personalized consumer experience.”

TruGreen has also integrated Glympse with its customer service system, he says, so that representatives can better answer customer inquiries.

“Plans are also underway to integrate with TruGreen’s IVR (interactive voice response) self-service system, allowing for a truly omni-channel experience,” he adds.


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Aaron Huff is the Senior Editor of Commercial Carrier Journal. Huff’s career in the transportation industry began at a family-owned trucking company and expanded to CCJ, where for the past 14 years he has specialized in covering business and technology for online and print readers and speaking at industry events. A recipient of numerous regional and national awards, Huff holds a Bachelor’s Degree from Brigham Young University and a Masters Degree from the University of Alabama.