Stay Metrics, a provider of driver retention tools, announced the results of its first-year partnership with Brady Trucking included a decrease in driver turnover by 31 percent.
Brady Trucking owns and operates 350 trucks and a specialized trailer fleet strategically located at transportation facilities throughout the Rocky Mountain region, including the Bakken Oil Field. The Vernal, Utah-based carrier has established partnerships with some of the largest oil field service companies in the world.
Management wanted the company to be known as a leader in driver retention and chose to partner with Stay Metrics in January 2018.
“We recognize that retention is the key when it comes to our future growth,” said Chuck Johnson, president and chief executive of Brady Trucking.
The Stay Metrics onboarding surveys are a key component of Brady’s retention solution. The surveys check in with new driver hires at key points to gauge their expectations and evaluate if they are being met.
Initial survey reports found that new drivers were expecting to achieve certain levels of pay before they were fully oriented and trained. A solution was devised for new hires to fill out an expectations worksheet for pay. Drivers are given an immediate response that shows exactly what is required to achieve those expectations.
This process removed the guesswork and reassures potentially unsatisfied drivers that their expectations will soon be met. Addressing this significant cause of early driver turnover helped Brady Trucking improve retention by 31 percent in 2018 while it increased its driver count by about 40 percent.
