Hyundai Translead will serve as the distributor of Hyundai’s XCIENT Fuel Cell Trucks in North America, the company announced Sunday while at the American Trucking Associations' 2025 Management Conference & Exhibition in San Diego.
The XCIENT Fuel Cell is the first mass-produced hydrogen-powered heavy-duty truck. Since its global launch in 2020, Hyundai has delivered over 3,500 fuel cell commercial vehicles worldwide, including more than 250 heavy-duty XCIENT Fuel Cell trucks, along with a range of transit and coach buses.
In California, Hyundai has deployed 35 XCIENT Fuel Cell trucks through two major initiatives: 30 trucks as part of the NorCAL ZERO Project and five additional trucks supported by the U.S. Environmental Protection Agency’s Targeted Airshed Grants (TAG) program. Hyundai has also introduced 21 XCIENT Fuel Cell trucks to support production at Hyundai Motor Group Metaplant America in Georgia.
“Our focus is on delivering more integrated and flexible transportation solutions that empower our customers and advance the industry,” said Sean Kenney, CEO of Hyundai Translead. “We’re not only improving operational efficiency and enabling the use of advanced technologies, but we’re also building a more cohesive approach that opens the door to future possibilities.”
By offering a unified platform for its van trailers, commercial vehicles, and emerging technologies, Hyundai Translead said it is "reimagining what’s possible for the customer and the industry." Translead as a one-stop-shop, the company said, will further simplify procurement, enhance operational efficiency, and support the evolving needs of fleet operations.
“Appointing Hyundai Translead as the official distributor of our XCIENT Fuel Cell Trucks in North America is a step toward advanced sustainable logistics,” said Chul Youn Park, Hyundai Motor Company’s Senior Vice President and Head of Global Commercial Vehicles. “By combining our hydrogen truck technology with Hyundai Translead’s trailer expertise, we aim to support our customers in adopting clean transport solutions today and preparing for the emerging needs of tomorrow.”
