UPS Inc., the world’s largest shipping carrier, said Tuesday, Feb. 28 that trucking company Overnite Corp., which it purchased for $1.25 billion last year, will be renamed UPS Freight in May.
Atlanta-based UPS said the name change will include new uniforms and newly branded trucks. The rebranding includes a move to the UPS logo and new colors that blend a gray similar to the Overnite gray with UPS brown. A new Web site for UPS Freight also will be launched.
The facilities and fleet, which includes 22,000 trailers, will be rebranded to UPS Freight over several years. UPS Freight will continue to operate independently of the UPS package delivery network.
UPS’ acquisition of Richmond, Va.-based Overnite was announced in May 2005 and completed in August; it was UPS’ largest single acquisition. Shipping heavy freight has been a small percentage of UPS’ overall business, but the company wants to put more emphasis on it.