The Michelin Advantage Program — introduced on Thursday, March 22, at the Mid-America Trucking Show in Louisville, Ky. — is billed as a new way of helping small fleets and owner-operators get greater tire value, better roadside service and helpful information. The three advantages of the program include:
The Michelin Cash Back Advantage, which is offered via the Michelin Advantage Visa Card through a Michelin alliance with Chase Bank USA, N.A. The Michelin Advantage Visa Card supplies 3 percent back on Michelin tire purchases, 1 percent on all other purchases including fuel, a low introductory average prime rate for up to six months, and a $20 statement credit after the first purchase. Other convenience items include itemized monthly statements to help track expenses, and an online account management feature that enables a participant to pay bills, check balances and download transactions into Quicken, QuickBooks and Microsoft Money. Free Visa benefits include travel accident insurance, collision damage waiver and emergency card replacement;
