Michelin provides an Advantage

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The Michelin Advantage Program — introduced on Thursday, March 22, at the Mid-America Trucking Show in Louisville, Ky. — is billed as a new way of helping small fleets and owner-operators get greater tire value, better roadside service and helpful information. The three advantages of the program include:

  • The Michelin Cash Back Advantage, which is offered via the Michelin Advantage Visa Card through a Michelin alliance with Chase Bank USA, N.A. The Michelin Advantage Visa Card supplies 3 percent back on Michelin tire purchases, 1 percent on all other purchases including fuel, a low introductory average prime rate for up to six months, and a $20 statement credit after the first purchase. Other convenience items include itemized monthly statements to help track expenses, and an online account management feature that enables a participant to pay bills, check balances and download transactions into Quicken, QuickBooks and Microsoft Money. Free Visa benefits include travel accident insurance, collision damage waiver and emergency card replacement;
  • The Michelin ONCall program, which guarantees that a Michelin roadside service provider will arrive on site within two hours or Michelin pays the dispatch fee. Customers who sign up for the Michelin Advantage Program are automatically enrolled in the Michelin ONCall emergency roadside service program. Michelin ONCall assures that customers will stay on budget because pricing for products and services is set at a predetermined rate, the company says. The service also is monitored online, with instant visibility of each work order. Case-specific notification and summary reports are sent by e-mail to customers; and
  • Michelin Direct Information Advantage, which supplies access to the Michelin business-to-business portal (www.michelinb2b.com), an online resource that provides information on tire maintenance software, fuel modeling, new Michelin products and services, and training videos.
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