Retail fuel marketers announce new coalition

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A national coalition of associations representing independent petroleum marketers on Monday, March 26, announced the formation of the Partnership for Uniform Marketing Practices (P.U.M.P.). The organization says its focus is to ensure fair competition, cost-effective distribution and equitable treatment of consumers in addressing the issue of temperature variation in the sale of gasoline and diesel fuels.

“Our coalition believes that consumers must be provided with reliable and accurate practices in the delivery of fuel at the pump,” says Lisa Mullings, president and chief executive officer of NATSO, an association representing truck stops and travel plazas and a founding member of P.U.M.P. “That’s why we have joined together in support of a complete and thorough examination of fuel-dispensing practices to fully understand and evaluate the impact of temperature variation on consumers.”

Retailers have banded together to fight recent allegations that consumers are receiving less than they pay for as the result of retailers selling gasoline at temperatures higher than standard 60-degree reference temperature. Based on data provided by the Owner-Operator Independent Drivers Association to the Kansas City Star, proponents are demanding that retail gas marketers install expensive automatic temperature compensation (ATC) devices, claiming significant savings for consumers.

P.U.M.P. members counter that there is currently no accurate or statistically reliable data to suggest that consumers are being adversely impacted under the existing system. Coalition members maintain that any variation from the 60-degree standard reference temperature balances out for consumers based on year-round seasonal averages. The coalition further emphasizes that proponents of ATC ignore the fact that the costs associated with enforcing and implementing the proposed regulatory changes most likely would be borne by the very consumers they claim to be protecting.

“There’s simply too much at stake for consumers, retailers, and state and local governments to rush to an ill-informed judgment on this issue,” says Jay McKeeman, vice president of government relations and communications for the California Independent Oil Marketers Association (CIOMA) and a founding member of the P.U.M.P. coalition. “Before costly solutions are forced on consumers and retailers, it’s imperative to confirm whether the problem is real, how widespread it is, and whether the costs of implementing any solution will be offset by a real and measurable economic benefit, if any, to the consumer.”

The coalition is asking government officials and regulators to conduct a comprehensive cost-benefit study of the issue to determine the real costs to consumers compared to the benefits from ATC before any decision is made relative to the use of temperature compensation devices.

Initial members of P.U.M.P. include:

  • American Trucking Associations (ATA)
  • Arizona Petroleum Marketers Association (APMA)
  • Arkansas Oil Marketers Association Inc. (AOMA)
  • California Independent Oil Marketers Association (CIOMA)
  • Colorado Petroleum Marketers and Convenience Store Association (CWPMA)
  • Empire State Petroleum Association (ESPA-NY)
  • Florida Petroleum Marketers & Convenience Store Association Inc. (FPMA)
  • Fuel Merchants Association of New Jersey
  • Indiana Petroleum Marketers and Convenience Store Association Inc. (IPCA)
  • Kentucky Petroleum Marketers Association (KPMA)
  • Michigan Petroleum Association/Michigan Association of Convenience Stores (MPAPACS)
  • Minnesota Petroleum Marketers Association (MPM)
  • Missouri Petroleum Marketers and Convenience Store Association (MPCA)
  • National Association of Convenience Stores (NACS)
  • National Association of Shell Marketers (NASM)
  • NATSO, Representing Truckstops and Travel Plazas
  • Nebraska Petroleum Marketers & Convenience Store Association (NPCA)
  • Nevada Petroleum Marketers & Convenience Store Association (NPM & CSA)
  • New Mexico Petroleum Marketers Association
  • Oklahoma Petroleum Marketers & Convenience Store Association (OPMCA)
  • Petroleum & Convenience Marketers of Alabama (P&CMA)
  • Petroleum Marketers & Convenience Stores of Iowa (PMCI)
  • Petroleum Marketers and Convenience Store Association of Kansas (PMCA)
  • Petroleum Marketers Association of America (PMAA)
  • Society of Independent Gasoline Marketers (SIGMA)
  • South Dakota Petroleum & Propane Marketers Association/
  • South Dakota Association of Convenience Stores (SDP2MA-SDACS)
  • Tennessee Oil Marketers Association (TOMA)
  • Utah Petroleum Marketers & Retailers Association
  • Virginia Petroleum, Convenience and Grocery Association (VPCGA)
  • West Virginia Oil Marketers and Grocers Association (OMEGA)
  • Wisconsin Petroleum Marketers & Convenience Store Association (WPMCA)