MHC redesigns website

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Murphy-Hoffman Co. — a network of heavy-duty and medium-duty truck dealers — announced that it recently released a redesigned website, www.mhctruck.com, designed for ease of use and based on research and direct feedback from many of its customers. Because of this feedback, Kansas City, Mo.-based MHC says it has implemented many changes to the site, and will be continuing to add increased customer support modules.

MHC says some of the new features include:

  • A truck search bar that allows customers to search new and used inventory from every page of the website;
  • A link to the “find a location” feature from every page in the site; and
  • A secure customer extranet to be launched in the coming months that will provide customers with a set of applications tied to their accounts.
  • President Tim Murphy says the website launch is an important part of MHC’s commitment to quality and support of its customers. “Its increased functionality will allow users to more easily navigate the site, find locations within the MHC network, and find information about current parts and service specials and dealership events,” Murphy says.

    One of the enhancements, the truck search bar feature, will allow users to search MHC’s entire vehicle inventory in 39 locations with the click of a mouse. Users will be able to search both new and used trucks and get immediate results straight from MHC’s inventory system.

    Bryan Haupt, vice president of used truck operations, says the truck search function is an important feature of the new website. “The easily visible truck search bar will allow our customers and other users to get instantaneous search results for trucks in our inventory,” Haupt says. “In addition, the new site has a ‘Sell My Truck’ feature that will allow customers to start the process of selling a truck to MHC’s used truck department. Both of these functions will enhance the user’s experience at our website and improve their interactions with MHC.”

    The new website also features an expanded newsroom section, which allows online users the chance to stay current with MHC and industry news. In addition, website users will be able to visit a careers section and apply online for open positions; position listings will be current for posted job opportunities within MHC’s network. Murphy-Hoffman Co. has 39 locations in 10 states, and also has 22 full-service leasing operations, four transport refrigeration locations and a wholly owned financial services company.