2008 will be a year of excitement and energy, at least in the pages of Volvo Trucks North America’s new calendar, now available for order. The title of Volvo’s “North American Iron Mark Tour” calendar refers to the historic badge found on the grille of every Volvo truck and to the way the calendar’s photography crisscrosses the continent.
The calendar reflects the combined efforts of Volvo and its dealer network. Volvo Truck dealers from 12 cities in Canada, Mexico and the United States provided trucks and local support to Volvo’s photographic team; the end result is a 2008 calendar highlighting the Volvo dealer network’s goal to provide comprehensive customer service across North America.
“The support our dealers provided in creating this calendar mirrors the support they give Volvo customers every day in North America,” says Tony Picarello, Volvo’s executive director of marketing. “The photos in the calendar showcase our beautiful trucks, but the text for each month ties in how Volvo and its dealers drive success for our customers through parts, service and advanced features such as Volvo Link Sentry.”
The trucks shown in the calendar are not pampered “show trucks” – these are real-world trucks, chosen straight from dealer inventories in each city. The calendar, which is available from Volvo dealers, also can be purchased online at www.volvocalendars.com for $14.95 plus shipping and handling.