DriveCam Inc., a global driver risk management company, announced that it has appointed Bryon Cook to the newly created position of vice president, data mining and analytics. In this position, Cook is responsible for the in-depth testing, analysis and development of optimization methodologies leveraging data from DriveCam’s global database of events reflecting risky driving behaviors across driver and vehicle types in commercial, consumer and government industry sectors.
“I’m excited that DriveCam is moving in this direction,” stated DriveCam president and CEO Bruce Moeller. “By mining our database of over 4 million risky driving events from different types of vehicles and industries, DriveCam is the only company to use the combination of sight, sound and data to improve the overall safety of mobile workforces and risky driving behavior.”
Quickly establishing himself in his new position, Cook was intimately involved with DriveCam’s recently announced release of RiskPredict, a new analytical process that eliminates irrelevant data and optimizes the duration and length of captured events. By focusing only on the riskiest driving behaviors, RiskPredict improves the user experience and reduces both time and cost for managing the program.
Cook has researched, designed and developed 27 mission-critical products over the past 12 years encompassing over 200 functional releases and 500 data updates in a multitude of environments including financial, insurance, and IT sectors. Cook previously served as director of product management and quality systems at Mitchell International, where he was in charge of product management, program management, marketing and quality assurance for the medical division. He also served as director of product management for Equative, Inc. and senior product manager for HNC Software. Cook earned an MBA and a BS in Business Administration from Washington University in St. Louis.
Prior to this new position, Cook was vice president, product management for DriveCam.