Con-way Freight announced that William R. Wynne has been promoted to vice president of marketing. A veteran marketing executive with more than 20 years of experience, Wynne joined Con-way Freight in September 2007 as director of marketing.
In his current position, he is responsible for directing the activities of Con-way Freight’s marketing organization, including resource planning and strategy development, market research, customer segmentation analysis and positioning, advertising and sales promotion programs, and execution of integrated marketing campaigns to achieve sales objectives.
“Bill’s experience and skills have been instrumental in improving our marketing effectiveness and driving increasing awareness of Con-way’s Freight’s value throughout our customer base,” says John G. Labrie, president of the Ann Arbor, Mich.-based less-than-truckload carrier. “This is well-deserved recognition of the innovation and leadership he’s brought to our team, which has elevated the performance and return from this key business function.”
Prior to joining Con-way Freight, Wynne advanced through increasingly responsible positions with Ford Motor Co., most recently as head of marketing for Ford Racing Technology. During his tenure at Ford, he completed management assignments with franchising and incentives, manufacturing and fleet operations, import/export operations, distribution and dealer/customer relations. Previously, Wynne gained diverse experience in various marketing roles across several other industries, including logistics and distribution, computer services, convenience retailing, restaurant and hospitality.
“Bill has been a great addition to Con-way’s marketing team,” says Tom Nightingale, vice president of communications and chief marketing officer for Con-way Inc., the parent company of Con-way Freight. “He’s brought new perspective and keen focus on critical marketing initiatives that have driven great results for the Con-way Freight organization.”