StarTrak acquires construction, equipment monitoring solution provider

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StarTrak Systems, a subsidiary of Alanco Technologies and a provider of transport refrigeration wireless monitoring and control systems, announced Tuesday, Nov. 11, that it has acquired the assets of MicroLogic, a provider of products designed to help construction and equipment rental businesses monitor and track a wide range of high-value fleet assets, such as heavy equipment and service and delivery vehicles.

MicroLogic’s iSite Solution Suite of products is designed to maximize equipment utilization, minimize downtime, improve service life by monitoring operating condition and optimizing maintenance schedules, as well as raise resale values. Terms of the acquisition were not announced.

“Our acquisition of MicroLogic provides strength and growth opportunities for everyone involved,” says Tim Slifkin, chief executive officer of Morris Plains, N.J.-based StarTrak. “MicroLogic’s technology and its customer markets will serve as an ideal place to extend StarTrak’s extensive technological capabilities, including offering several patented technologies and new feature sets for existing MicroLogic solutions. Likewise, StarTrak will benefit from MicroLogic’s expertise and market knowledge, but more importantly, our customers will benefit from a broadened spectrum of products that will allow us to serve their needs more effectively.”

MicroLogic is most notable for its technical development of the LoJack Stolen Vehicle Recovery System and the engineering of the LifeLine Personal Emergency Response System. More recently, MicroLogic began offering wireless solutions to address a number of operational and asset management challenges in the construction industry, entering into the emerging market for wireless tracking and monitoring of construction equipment assets such as towable generators, excavators, bulldozers, backhoes, rock drills and cranes. The company currently provides data services to about 25 customers, tracking and monitoring more than 1,000 construction equipment assets, principally in the Eastern United States.

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MicroLogic says its iSite Solution Suite includes three main products for construction equipment, service and delivery vehicles:

CELogic — an integrated fleet management system that transmits key operating metrics and location data of heavy equipment fleet assets using satellite communications, GPS positioning and Internet technologies. Benefits include maximized equipment utilization and lifecycles, minimized downtime and optimized productivity for users;

ServiceLogic — an added value system for CELogic users that allows customers to monitor and track sales, service and delivery vehicles, as well as other on-road assets, in real time via a common user interface. Tracking data can be used for maintenance planning and efficient scheduling, to improve safety and productivity, and to reduce costs; and

TrackerLogic — a global tracking solution for maximizing asset management on equipment that may not have onboard battery power. The system, which uses a self-contained battery power source, provides satellite-based GPS location and data communication, including geofencing alerts.

“The acquisition of MicroLogic is a tremendous opportunity to invest in a technology and customer base that plays to our strengths and will enable us to grow in existing and new markets,” Slifkin says. “We look forward to working to extend MicroLogic’s market reach, expanding its solution offerings and servicing its customers.”