Penske Truck Leasing announced Wednesday, Dec. 3, that it has teamed with PeopleNet for onboard commercial truck technology solutions. Penske says the move marks a shift in its Fleet I.Q. strategy from offering a single private-labeled product to a suite of products and services.
“We are very pleased to be working with PeopleNet,” says Jim Feenstra, senior vice president of marketing for Penske Truck Leasing, based in Reading, Pa. “We selected them based on their ability and commitment to offer our customers a high level of customer service, as well as a quality product with robust functionality.”
“We’re excited to work with Penske to offer their customers excellent integrated onboard computing and mobile communications systems,” says Ron Konezny, chief executive officer for Minneapolis-based PeopleNet. “Our alliance with Penske is a natural fit. We both are customer-oriented companies. Together, we offer fleet managers an effective way to reduce operating costs and improve fleet productivity.”
Penske says its move to begin working with PeopleNet is part of its wider technology and decision support strategy to support its customers’ fleet productivity needs. Fleet I.Q. will become a portfolio of services and solutions at various price points that will include onboard technology solutions from a variety of suppliers like PeopleNet. Penske says it also will provide a new financing option and in-house consulting to help its customers analyze and get the most from the data captured by these onboard fleet technology systems.
“Over the last several years, we offered customers one Fleet I.Q. product through one vendor,” Feenstra says. “At the time, this was right because of the various vendor business models, and our customers weren’t yet comfortable with these systems. However, today the market is maturing. Companies are looking to optimize fleet productivity and reduce transportation costs. Also, through our experience, we understand that one size doesn’t fit all, and different customers need different solutions. That’s why Fleet I.Q. is becoming a broader offering of solutions with more choices, price points and functionality, but based on the foundation of solid and indisputable customer service. This is why we chose a partner like PeopleNet.”