Mitsubishi Fuso Truck and Bus Corp. announced it is consolidating North American operations at Mitsubishi Fuso Truck of America, based in Logan Township, N.J. MFTA, a wholly-owned subsidiary of MFTBC, now will handle all brand-related operations — including vehicles sales, marketing, product applications, distribution, dealer relations, parts and service — and will be the dedicated wholesale organization for Mitsubishi Fuso in the United States and Canada.
Established in 1985, MFTA historically has been the base of all Mitsubishi Fuso operations in North America. Since January 2008, the brand’s sales, marketing and distribution functions have been handled through the Sterling Trucks organization of Daimler Trucks North America. Both DTNA and MFTBC are part of the Daimler Trucks division of Daimler AG, so the setup was designed to deliver maximum synergies and efficiencies in the North American commercial vehicle market.
In October, DTNA announced its future discontinuation of the Sterling brand in response to continuing depressed demand across the industry and structural changes in the company’s core markets. With this development, Mitsubishi Fuso’s sales, marketing, product application and distribution will transfer to MFTA.
“Mitsubishi Fuso is focused on further developing the Mitsubishi Fuso brand in North America,” says Kai-Uwe Seidenfuss, MFTBC vice president of international sales and service. “We will continue to offer a line of well-designed fuel-efficient trucks and back them with strong support and services. We would also like to thank our sister company, Daimler Trucks North America, for their stewardship of the Mitsubishi Fuso brand.”
Mitsubishi Fuso’s product range in North America includes diesel-powered cab-over trucks ranging from 5.7 tons to 15 tons. Its dealer network includes 190 locations throughout the United States and Canada.