One of radio’s leading programs for truckers, The Midnight Trucking Radio Network (MTRN), announced its expanded listening option for truckers through live streaming on the iPhone.
“We feel this is a very cutting-edge option for our new generation of drivers,” says Eric Harley, co-host of MTRN. “More and more truckers are buying this new technology to listen to their favorite shows, such as iPods/MP3 players and the new iPhone, to name a few. MTRN is the number-one content provider for the trucking industry, and with iPhones flying off the shelf, it is one more ‘mass approach’ to allowing our industry to access top-quality content to keep truckers and owner-operators running more efficiently.”
The overnight news/talk program, which airs midnight-5 a.m. CT Monday-Sunday on its network of radio station affiliates nationwide, will make its iPhone streaming debut during the first quarter of 2009 and will be available to listen live on the go, in cab or at home, free of charge. As of Wednesday, Dec. 31, MTRN no longer was supplying its content via subscription-based paid programming on XM Satellite, but now will offer free listening options to all SiriusXM subscribers.
“We also feel very strongly that truckers should have numerous means of hearing our content free of charge only,” says Gary McNamara, co-host of MTRN. “With truckers fighting to make payments and stay in business, MTRN needs to focus on all free means possible for their listeners to pick up the show. Now, thanks to cutting-edge on-demand technology, and outlets such as powerhouse AM radio stations with HD AM, iPhones, podcasting on midnighttrucking.com and iTunes, our listeners are able to pick MTRN up anywhere at any time at no charge.”