Marten Transport chooses GE VeriWise

Marten Transport and GE Asset Intelligence — a global provider of fleet management products and services for trailers, containers and railcars — announced an agreement whereby Marten’s fleet will be equipped with GE’s VeriWise technology. Terms of the deal were not disclosed.

Marten says it will equip about 4,200 of its refrigerated trailer fleet with VeriWise technology to improve fuel efficiency. “With the VeriWise technology, Marten will now have a better view of their overall trailer inventory, which will increase their fleet utilization and assist with fuel efficiency,” says Darryl Miller, chief operating officer of GE Asset Intelligence.

A typical over-the-road reefer carrier will spend about $4,600 per trailer a year in reefer fuel. Working together, both companies say they think they can reduce Marten’s reefer fuel consumption by about one gallon per unit each day. Using VeriWise technology, a fleet the size of Marten’s could have an annual fuel savings of 8 percent.

“We chose GE because of the company’s stability and high quality of products,” says Randy Marten, chief executive officer of Mondovi, Wis.-based Marten Transport. “GE is a company that is forward-thinking in its technological advancements, and we both agree that strong customer service is what sets us apart in the market. So, choosing the right partner who complements our business philosophy is imperative to a successful game plan.”

Today, VeriWise units are installed on transportation assets in the United States, Canada, Mexico and Europe. “In today’s financial market, we realize that companies have to take a hard look at their partner choices,” Miller says. “We’re excited that Marten chose GE as a partner to help in growing their bottom line.”