Arrow Truck Sales to announce Back On The Road 2009 winner at MATS

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A truck, a job and a new beginning await the winner of Arrow’s Back On The Road 2009 campaign, presented by Volvo Trucks North America. The winner’s journey begins on Friday, March 20, at the Mid-America Trucking Show in Louisville, Ky. Arrow Truck Sales will host the winner announcement ceremony at 11 a.m. in South Wing Lobby C, Booth No. 45500, of the Kentucky Expo Center.

Country music star Aaron Tippin, radio personality Bill Mack from Sirius XM Radio, Back On The Road 2008 winner Don Turkelson and others will join Arrow for the event, which is open to the public. During the ceremony, the winner will receive a 2006 Volvo VNL 670, courtesy of Volvo Trucks North America; a one-year work agreement with Heartland Express; and other products and services.

“Our winner announcement ceremony is the culmination of a long process to find one deserving person in need of a truck and a job,” says Carl Heikel, chief executive officer of Kansas City, Mo.-based Arrow Truck Sales. “It is the beginning of a yearlong journey for our winner, and we are proud to provide this great opportunity.”

Tippin, who joined Back On The Road this year after hearing about the campaign, will sign autographs and meet with fans on Saturday, March 21, at Arrow’s booth (No. 32320) from 11 a.m. to noon. Aaron’s new album, “In Overdrive,” which is dedicated to truckers, is being released this month. “Participating in Back On The Road has been a very rewarding experience,” Tippin says. “I’ve met some wonderful folks as part of the selection committee, and I look forward to meeting more great people at MATS.”

Now in its second year, Arrow’s Back On The Road is an initiative designed to benefit a deserving trucker in need of a truck and a job. People were encouraged to submit stories about deserving friends, family members, associates and even themselves for this opportunity of a lifetime.

In addition to the truck and work agreement, the winner of Back On The Road receives:

  • TriPac auxiliary power unit, courtesy of Thermo King;
  • X One tires, courtesy of Michelin;
  • Business consulting tools, courtesy of ATBS;
  • Insurance provided by the Owner-Operator Independent Drivers Association;
  • A 3-year/300,000-mile warranty from National Truck Protection Inc.;
  • Monthly $500 fuel cards, courtesy of Pilot Travel Centers;
  • One year’s worth of filter products, courtesy of Genuine Volvo Parts;
  • Truck accessories and fenders, courtesy of Minimizer products; and
  • One year’s worth of oil changes, courtesy of Chevron.
  • For more information on Back On The Road 2009, go to