Fleet Response to offer GreenRoad technology

GreenRoad, a global provider of driving behavior improvement services, has entered into a sales channel relationship with Fleet Response, a provider of custom-designed accident management and safety services. Fleet Response will offer GreenRoad’s driving behavior improvement service to its thousands of existing, as well as new, corporate fleet drivers.

Fleet Response provides accident management, vehicle maintenance and driver safety programs, as well as accident data analysis, to fleets nationwide. Fleet Response says it is the fleet management industry’s first provider to incorporate GreenRoad’s service, which enables risk and safety professionals to implement corporate driving policies focusing on safety and efficiency.

“Changing driving behavior is the most immediate and cost-effective way for fleets to reduce vehicle collision costs and improve fuel economy,” says Scott Mawaka, president and chief operating officer of Fleet Response. “GreenRoad’s service complements our offering by helping fleets gain insight into what is happening on the road in a way that will directly impact their bottom line.”

GreenRoad says it will expand Fleet Response’s driver safety offering with a holistic approach that combines immediate, objective in-vehicle driver feedback, detailed reporting, performance coaching and risk analysis. Commercial fleets that implement the GreenRoad service typically achieve an immediate 54 percent reduction in the frequency and severity of at-fault crashes, as well as a 7 to 11 percent improvement in fuel economy, the company says.