Hino Trucks says it has launched an updated website at www.hino.com that provides insight into the expanding vocational breadth of Hino truck applications, as well as enhanced resources for new and returning customers. The company says the website launch is part of a comprehensive online initiative positioning Hino with a leading world-class presence on the Internet.
With the design derived from three critical core elements – dynamic creativity, ease of content surfing and fast Web page loading time – the new site combines bold images with vocational videos and concise messaging to communicate “The Hino Advantage” attributes, according to the company. “Our goal was to present Hino Trucks online in a way that instills confidence and transforms the customer experience,” says Dominik Beckman, marketing manager for Hino Trucks, based in Novi, Mich.
The company says the site is deployed on a content management system (CMS) and is comprised of many new features, including real-life vocational case studies, complete model lineup with flash video and an enhanced news section featuring the latest breaking industry news and a media gallery.
Hino says its truck model video, “Business in Motion”, spotlights its breadth of product and varying applications, while the case studies section provides visitors an opportunity to visualize Hino Trucks at work in their specific vocation, such as utility, delivery and waste and recycling management.
To capture the essence of the Hino Trucks brand, the new site has been improved throughout to embrace Hino’s nearly 100-year global history, relationship with Toyota Motor Corp. and U.S. operating presence.
“This new design was created specifically for our online audience of both new visitors and returning customers,” Beckman says. “Our website is often the first visual introduction a customer has to our product, and this site is a continually evolving extension of our efforts to enhance brand value and build customer relationships. We set out to both showcase our trucks and provide an accessible, intuitive environment for Hino’s most important business component – our customer.”
