Continental awards Beat the Best Fuel Savings Champion

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Continental Tire North America announced that it recently concluded its first fuel savings contest for North American Free Trade Agreement countries and named the Fuel Savings Champion of the inaugural “Beat the Best” competition.

Engage360 Untamed Innovation is the commercial vehicle section of Continental’s interactive training website, which is available to tire dealers. Engage360 Untamed Innovation allows dealership personnel to learn the basics on construction of Continental premium commercial tires, review product technical information and become certified as a Continental Commercial Tire Specialist.

Lillibridge Transportation, a dry goods long- and regional-haul fleet from Urbana, Iowa, earned the Fuel Savings Champion award by achieving a 7.01 miles-per-gallon average, or only 14.28 gallons of fuel per 100 miles, on its participating truck with Continental tires. They also were the Midwest regional winner of the contest.

As the Fuel Savings Champion, Lillibridge Transportation receives a trip for four staff members to attend the ContiSpeed event, a racing experience to be held near Charlotte, N.C., with opportunities to participate in autocross, karting and stock car driving at the Lowe’s Motor Speedway.

The other regional winners of the “Beat the Best” competition were Houff Transfer Inc. of Weyers Cave, Va. (North region); Southern Cal Transport of Birmingham, Ala. (South region); BJ Trucking of Phoenix (West region); Scotlynn Commodities of Vittorio, Ontario (Canada); and Transportes Unidas Mexicanos (Mexico). These regional winners achieved fuel efficiency levels of up to 6.74 mpg during the competition.

Continental, based in Fort Mill, S.C., plans to hold additional “Beat the Best” fuel savings contests in 2009 and 2010, including an upcoming competition featuring its new line of retread tire products, ContiTreads.