Arrow Truck Sales expands retail presence into Denver market

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Arrow Truck Sales Inc. has opened a new store in Denver. Located at 5699 Dexter St. in Commerce City, the new facility will be Arrow’s 17th U.S. branch and will serve the entire Rocky Mountain region, in which the Kansas City, Mo.-company did not have a presence.

According to Carl Heikel, Arrow’s president and chief executive officer, opening a store in Denver helps fill that market’s needs. “Opening the Denver market is part of our overall expansion efforts,” Heikel says. “This supports our continued growth strategy in key markets across the country. We look forward to serving new and many existing customers in that area.”

Lee Wallace, senior vice president of sales and marketing, says Arrow looked at a number of different markets before deciding to open the Denver store. “After a comprehensive analysis of each market’s business demographics, we determined that opening a location in Colorado was one more step in serving our customers’ buying needs,” Wallace says. “This store is centrally located in the Denver metro area.”

Jason Cowell, who will manage Arrow’s retail operations in Denver, formerly was assistant branch manager at Arrow’s store in Fontana, Calif. Cowell, who has been with Arrow for two years, previously was a certified preowned sales manager for BMW for three years. He also previously spent nine years in the U.S. Marine Corps Recon battalion 5th Marine Regiment.