Daimler to train dealers on finance, insurance products

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Daimler Truck Financial for the first time is providing heavy- and medium-duty truck dealers with a comprehensive training program in the art of selling finance and insurance products to their qualified customers. The company launched its Finance & Insurance Academy earlier this year, encouraging dealer principals to have their sales managers, sales staff and F&I staffs register for free online courses and webinars.

More than 700 sales and F&I people working in dealerships selling Freightliners and Western Stars manufactured by Daimler Trucks North America (DTNA) have logged over 1900 hours in the online course offerings. In two webinars offered in May and June, over 450 people participated in a session.

“The single, most important goal of this initiative is to help dealers and their teams prepare for a more profitable future,” said Richard Howard, vice president of Daimler Truck Financial. “At a time when most OEMs’ financial partners are taking cover and reducing investments, Daimler Truck Financial is proactively investing in training tools to help our dealers, thus increasing our value proposition.”

Starting Aug. 3, in Charlotte, N.C., Daimler Truck Financial is conducting three days of live training for dealership personnel who have completed the online training and attended the webinars. The same training will be offered starting next Monday in Fort Worth, Texas.