MultiTouch, developer of a modular multitouch LCD screen for large-scale displays, and BlueWater Technologies, an audiovisual design and display firm that provides custom trade show, retail in-store and custom workplace installations, announced that they will collaborate on industrial display installations across North America. The companies’ initial effort, for General Motors Cadillac division, features nine MultiTouch Cell 46 Advanced displays, running informational videos and applications related to the latest Cadillac models.
BlueWater says it maintains strong contacts within the automotive industry, and MultiTouch previously has collaborated on automotive applications. The two companies say they will represent each other jointly with regard to appropriate industrial display installation opportunities.
“The MultiTouch displays deliver the highest resolution multitouch display experience that we have seen, and they have created a superior product for the digital signage market,” says Daniel Lorenz, senior sales engineer for BlueWater Technologies. “We have always been impressed with MultiTouch’s technical innovation, and their software team is world-class. The market for multitouch industrial applications is rising exponentially, and we want to be ahead of the curve in this area.”
“We have always sought a broader footprint in the automotive market, and BlueWater represents an ideal partner for our MultiTouch Cells, as they have clearly worked closely with the major U.S. automotive designers, and know their market thoroughly,” says Timo Korpela, general manager of MultiTouch Americas. “Automotive manufacturers are already incorporating touch capacity in their displays, and our multiuser multitouch displays, coupled with BlueWater’s integration skills, create a powerful aspirational pull for customers that want to really feel their car, not just drive it.”