Rush Enterprises acquires Ford franchise in Orlando, Fla.

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Rush Enterprises Inc. announced that its at its subsidiary, Rush Truck Centers of Florida Inc., has acquired certain assets of Heintzelman’s Truck Center, a Ford truck dealer in Orlando, Fla., for about $4.7 million. Rush will operate this newly acquired location as Rush Truck Center – Orlando, offering Ford trucks, parts, service, leasing, financing and insurance.

“We remain committed to growing our commercial medium-duty truck business across the country and are excited to add our fourth Ford truck franchise,” says W.M. “Rusty” Rush, president and chief executive officer of Rush Enterprises Inc. “Equally important, we are pleased to add another dealership to our 14-state contiguous network.”

The newly acquired dealership is the company’s third location in the greater Orlando area. Rush also operates Ford truck franchises in Denver, Oklahoma City and Dallas.