Minimizer launching ‘industry-changing truck fender’ at GATS

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Updated Jun 22, 2011

Minimizer – a manufacturer of poly truck fenders, poly toolboxes, customized mudflaps and bracket kits – will launch what it describes as an “industry-changing truck fender” Thursday, Aug. 25, at the Great American Trucking Show in Dallas. The new fender will make its debut at 1:15 p.m. CT on the tradeshow floor at Minimizer’s booth, No. 18092.

“Customers keep asking for new and innovative products,” says Craig Kruckeberg, chief
visionary officer of Minimizer. “They ask us to keep moving the needle. Well, we did. We keep investing, and we’re really excited about this new product. It’s going to turn the truck fender industry upside down.”

Kruckeberg says the introduction is “going to be a party. We’re going to show everyone this new product, its features, the uniqueness of it and the Minimizer durability everyone has come to know, and you better get your sunglasses ready.”

In fact, Minimizer will be giving away 1,000 pairs of sunglasses over the course of the tradeshow for those attending the daily launch festivities at its booth.