Boss Truck Shops Inc., a subsidiary of Bosselman Inc., and Wingfoot Commercial Tire Systems, a subsidiary of The Goodyear Tire & Rubber Co., announced a new loyalty rewards program called MaxxCare, a card-based loyalty program that rewards drivers for purchases at participating Wingfoot (currently, only Wingfoot Truck Care Centers) and Boss Shop locations.
At present, the program rewards 3 points per dollar spent on preventive maintenance services and 1 point per dollar for other repairs at participating locations. Points can be redeemed for eligible products and service purchases at all participating locations. To sign up for MaxxCare, drivers can pick up a card at any participating Wingfoot or Boss Shop location where a sales associate can assist in card registration, or go to www.maxx-care.net to sign up online.
“We understand drivers have many choices when it comes to repair and maintenance services, and that their livelihoods center on their truck – their ‘home away from home,’ ” says Chuck Bosselman, chairman of Boss Truck Shops Inc. “It’s important for us to reward and thank our loyal customers, and the MaxxCare card allows us to do that. We’re very excited about the benefits the MaxxCare provides to both existing and new customers.”
“We sincerely appreciate our customers and are honored that more drivers are asking us to maintain their trucks, so rewarding them for their loyalty was an easy decision,” says Phillip Kane, Wingfoot’s president and chief operating officer. “We’d like to encourage drivers to visit our participating on-highway locations and sign up for MaxxCare today.”
