Pilot Flying J pledged $10,000 to the Truckload Carriers Association’s public image campaign during TCA’s Refrigerated Division Annual Meeting.
Mark Hazelwood, executive vice president of Pilot Flying J, said action is imperative if the trucking industry hopes to influence lawmakers and their constituents. “TCA is doing the right thing, and we wholeheartedly support its efforts,” said Hazelwood, referring to the image tools TCA has used recently, including airing a television commercial that was viewed by millions, promoting a rising country singer who sings several positive trucking songs, and producing an informative, bi-weekly segment on a national radio program. “We have to show the general public the wonderful things about trucking that all of us in the industry already know,” he said. “I challenge travel centers and others who make their living through the trucking industry to match or beat Pilot Flying J’s contribution.”
“Together with backers like Pilot Flying J, we can intensify public support for trucking and generate the muscle needed to enact legislation that is favorable to trucking,” said Gary Salisbury, TCA chairman and president of Fikes Truck Line. “Our ultimate goal is to become a full partner in shaping our operating environment.”