Bendix CVS reorganizes marketing department

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Updated Oct 18, 2011

Bendix Commercial Vehicle Systems announced three appointments in its marketing organization aimed at strengthening promotional efforts and communications with fleets, owner-operators, OEMs and its distribution channel. As part of the reorganization, three longstanding Bendix employees were named to new roles: Dave Schultz will serve as director of marketing and strategic pricing; Marylou Hornung was named director of sales operations; and Barbara Gould will serve as director of communications.

“Bendix remains focused on providing dynamic communications and comprehensive support to meet the needs of our customers,” says Robert Johnson, vice president of aftermarket sales and marketing at Bendix. “These key appointments in our marketing department will enable us to focus more deeply on customer needs, communications efforts and sales operations. Dave, Marylou and Barbara will play a critical role in furthering these efforts.”

Schultz joined Bendix Commercial Vehicle Systems as a marketing manager for the Valves group in 2003 and most recently held the post of aftermarket marketing manager. In his new role, he will be instrumental in driving further enhancements and expansion in areas including product lifecycle management, strategic pricing tools and processes and technology integration across a variety of market segments. Partnering with key stakeholders, he will lead promotional program development in the aftermarket distribution channel.

Hornung, previously the sales support manager for Bendix, has been with the company for 23 years and has served in numerous key roles in operations, pricing, product marketing and program management. She was instrumental in rolling out the company’s SAP-based enterprise resource planning system, serving as the subject matter expert for order-to-delivery activities and as an ongoing member of the Bendix Business Intelligence data team. She also operated as North American lead for consolidation of the business tools used to complete global strategic planning.

Formerly the Bendix manager of communications, Gould has been with the company for 10 years. She leads internal and external communications for the organization. Prior to joining Bendix, she served as the director of marketing at Interactive Information Systems and as a communications manager for Consolidated Natural Gas. Beginning her career in 1979, Gould spent 17 years in financial services marketing, including her tenure as assistant vice president of corporate advertising at National City Bank.