Heri Automotive to unveil value proposition

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Heri Automotive will hold a briefing to unveil its value proposition and commitment to the aftermarket at 3 p.m. on Nov. 2 at the Sands Expo Center Room 102 during the AAPEX 2011 meeting in Las Vegas.

Dick Adams, the company’s president, and Tim Phillips, executive vice president and general manager, will host the event and provide an update on the company’s product launch, technical innovations and support. Lending his support to the company’s North American launch, the president of Heri Automotive’s parent company in China, also will be introduced to the North American aftermarket media at the event.

Heri Automotive was founded in 1986 and has a new CV manufacturing facility in China with a forging facility. Heri Automotive opened its North American headquarters in Phoenix in June and supplies the North American market from warehouses in New York and Miami. The company plans to open a third warehouse on the West Coast early next year.