The Petroleum Equipment Institute has announced the addition of Bob DeStefano, an online marketing expert, to the PEI Business Advisory Group. Formed as a benefit to PEI member companies, the group provides strategic advisory services and management consulting and includes eight consultants with expertise ranging across safety, technology, human resources, credit, business valuation, distribution, marketing, inventory management and mergers and acquisitions.
DeStefano’s online marketing career began as a strategic planner for Dean Witter, Discover & Co., specializing in Internet and online marketing strategies, where he spearheaded the creation of the company’s first Website. As president of SVM E-Business Solutions, a B-to-B online marketing agency, DeStefano has worked with a wide variety of companies to help them leverage online marketing to achieve positive bottom-line results.
