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Goodyear tire program targets utility trucks in storm-damaged areas

Updated Jun 20, 2013

The Goodyear Tire & Rubber Company has launched Goodyear Storm Priority, a new service designed to help keep utility trucks up and running as crews work to restore power during and after severe weather incidents.

When severe weather strikes, millions of people can lose electricity, gas, phone and other essential services. As utility crews and their trucks spring into action, the risk of tire damage due to storm-related debris grows exponentially. Goodyear Storm Priority helps get utility trucks back up and running quickly so utility crews can continue their power restoration efforts.

“We also realize that utility trucks can experience tire-related issues while they are outside of their home markets and driving to and from severe weather events,” said Jose Martinez, business and digital solutions manager, Goodyear Commercial Tire Systems. “Goodyear Storm Priority can quickly help these trucks return to service following tire-related damage, so they can reach their destination.”

To access the Goodyear Storm Priority program during and after power outages and other emergency situations – or while trucks are on their way to help with power restoration efforts – utility fleets call a dedicated line: 1-855-STORMHQ.

Calls are immediately routed to the 24/7 Goodyear-FleetHQ Solution Center, where trained tire professionals capture vital information, including the location of the caller’s downed truck.

“Calls come in as a high priority and are answered quickly,” said Martinez. “After collecting needed information, Goodyear-
FleetHQ Solution Center professionals will locate and dispatch a service technician from the nearest participating Goodyear commercial truck tire dealer to the utility truck’s location. That technician will address the truck’s tire condition and help it return to service.

“When severe weather strikes, there is no time to waste,” he continued. “Goodyear commercial tire dealers are ready to respond to calls for help with fast, reliable, expert service.”
Goodyear national account fleets “are already ‘in the system’ and have automatic access to Storm Priority,” according to Martinez.