Forward Air drops turnover 17 percent in six weeks with new ‘driver engagement’ platform

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Updated Jun 23, 2015

forwardairlogoStay Metrics announced that Forward Air Corporation has selected and began to deploy its Driver Engagement Platform. Within the first six weeks its driver turnover rate dropped approximately 17 percent as calculated on an annual basis. Year to date, its turnover has decreased by 100 percent due to a number of strategic initiatives that include a new driver pay package.

This spring, Forward Air Corporation started using the platform in its Total Quality (“TQI”) business segment and plans to expand the program into its other operating divisions in the near future.

The Greenville, Tenn.-based company offers a wide array of transportation and logistics services through its three business segments: Forward Air, Forward Air Solutions (“FASI”) and Total Quality (“TQI”), which specializes in providing temperature-controlled truckload and logistics services to the life sciences industry.

“As a progressive company, the management team of Forward Air has evaluated many options for increasing driver satisfaction and retention to sustain its high rate of profitable growth. I’m proud that Stay Metrics was one of the first tools they considered,” said Tim Hindes, chief executive officer of Stay Metrics.

Stay Metrics administers a custom online rewards and recognition program for clients in the trucking industry. At TQI, drivers earn points for meeting targets in categories that include work tenure and safe driving. They also earn points for taking safety quizzes and completing online surveys to provide the company with feedback.

Drivers login to the company’s Total Quality Rewards portal regularly to stay current with company announcements, for safety training, and to compare their points and rewards with peers. Stay Metrics has an online catalogue that drivers use to redeem points towards thousands of items that range from electronics to vacation packages.

“We have experienced a tremendous amount of driver engagement with this program,” said Kyle Mitchin, vice president of driver recruiting and retention for Forward Air. “Drivers are already redeeming their points towards some very nice rewards. It has been a very positive experience for drivers and we’ve had a significant increase in retention.”

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Stay Metrics provides ongoing research to clients as part of the subscription-based service. Carriers use its expert, data-driven research from online driver satisfaction surveys and exit interviews that Stay Metrics conducts on their behalf to identify root causes of turnover and build driver-focused cultures.