Stay Metrics, a provider of driver retention tools for motor carriers, has released a new research report that identifies the top 20 priorities for carriers to focus on to improve driver retention, according to its newly developed Stay Index.
The index combines measurements of drivers’ average level of satisfaction with each area of their jobs and how closely their answers relate to their commitment to stay. Stay Metrics says the index gives fleet executives and managers a resource to focus their efforts on areas that both need improvement and matter to turnover.
To create the Top 20 Stay Index report, Stay Metrics analyzed a sample of 15,709 Annual Driver Satisfaction Surveys completed by drivers between 5/31/2018 and 6/1/2019. Sixty seven diverse carriers were represented from sectors such as dry van, tanker, intermodal, flatbed, reefer and expedite.
The report ranks the Top 20 questions from the survey with the highest mix of dissatisfaction and correlation to turnover intent. These questions highlight the key areas of opportunity for improvement and leadership focus in the transportation industry, the company says.
The Top 20 Questions fell into three distinct categories:
- Pay/Compensation accounted for seven of the top 20.
- Trust between drivers and carriers was the theme of another seven of the top 20.
- Work issues filled the other six spots.
Stay Metrics discovered that although pay has a higher level of dissatisfaction in the current set of surveys, the actual issues seem to be less “total amount” and more related to perceived fairness, wait time pay, and accessorial pay.
“The pay questions with the highest Stay Index have less to do with the amount and more to do with transparency and fairness,” said Tim Hindes, co-founder and chief executive of Stay Metrics. “But that’s not the whole story. Drivers’ attitudes towards the trustworthiness of their carriers seem just as important. In situations where pay increases are not possible and drivers are dissatisfied, we recommend carriers focus on strategies to build back driver trust.”
Work issues also emerged at the top of the report. Stay Metrics recommends carriers look at how they can think creatively about scheduling home time (particularly how home time requests are honored), reducing maintenance delays, and examining routes for parking, congestion, and wait-time challenges.
Download the Report Free
Motor carriers and other industry stakeholders can download a free copy of the Stay Index report to see the full ranking and learn the research methods used to obtain the results. Stay Metrics also offers preliminary commentary on the results in the report.
Stay Metrics recently published two additional reports to help the trucking industry understand crucial trends impacting the driver shortage and early driver turnover. The Stay Days Table and Stay Data Story reports are also available at no cost.