Alcoa’s Dura-Bright Wheels always stay that way

Updated Oct 12, 2011

Alcoa Dura Bright Wheels

Alcoa’s Dura-Bright Wheels are designed to provide no-polish easy-maintenance bright, shiny wheels that stay that way. The Dura-Bright production process penetrates the aluminum, helping wheels keep their shine after hundreds of washes and thousands of miles without polishing.

Dura-Bright wheels, which also help increase a vehicle’s resale value, are made to rinse easily with mild soap and water, eliminating the need for additional cleaning products, which helps protect the environment and reduces maintenance costs.