Isuzu Commercial Truck of America, Inc., on Friday made its website available in Spanish as well as English, becoming the first dedicated distributor of low cab forward trucks in the U.S. to provide a Spanish-language website to consumers.
Shaun Skinner, president of Isuzu Commercial Truck of America, says more than 50 million Americans speak Spanish as a first or second language.
“Spanish is the second most-spoken language in the United States,” he says. “In fact, there are more Spanish speakers in our country than there are in Spain. So it is only natural for us to want to offer information about our trucks to consumers in the language of their choice.”
Users can easily see each page in Spanish by clicking the link next to the Isuzu logo at the top of the page.
For nearly a year, Isuzu has posted Spanish-language driver orientation and emissions system informational videos on its site. Now, the entire site is available in Spanish. On the home page, users may click on the video link at the bottom of the home page for English, Spanish, and French.