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Mike Reed joins project44 as chief strategist to expand shipper-carrier connectivity

project 44 logoproject44 has hired Mike Reed, a former executive with Echo Global Logistics, to be its chief strategy officer. In this role he will spearhead the expansion of what the company describes as its “quote-to-invoice automation platform.”

Reed has a background in technology development, product management and business process redesign.

“In order to compete in today’s Amazon-driven market, logistics and transportation executives are rethinking their growth strategies and are turning to automation to fast-track their ability to innovate and enhance the customer experience,” said Jett McCandless, CEO and founder of project44.

project 44 began by developing technology that connects shippers and less-than-truckload carriers and freight brokers through real-time APIs. In his new role, Reed will focus on increasing the speed at which the company translates its quote-to-invoice automation platform into new modes — truckload, intermodal and rail.

“Today, there are few barriers to entry in the logistics technology market, but building a secure, one-to-many network business is very difficult,” Reed said. “Not only was project44 the pioneering voice of modern connectivity in this industry, but over the past 15-months they have emerged as the undeniable leader in automation and visibility,” said Reed.

Recently, the technology provider launched new capabilities designed to enable the industry’s first real-time and fully automated Volume LTL quoting and tendering experience.

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Aaron Huff is the Senior Editor of Commercial Carrier Journal. Huff’s career in the transportation industry began at a family-owned trucking company and expanded to CCJ, where for the past 14 years he has specialized in covering business and technology for online and print readers and speaking at industry events. A recipient of numerous regional and national awards, Huff holds a Bachelor’s Degree from Brigham Young University and a Masters Degree from the University of Alabama.