Motive unveiled a significant expansion to its fleet management and driver safety platform this week at its annual Vision user conference. It included new AI camera capabilities, a new AI assistant and more.
The trucking tech provider also revealed the expansion of its Workforce Management solution and offered conference attendees a 90-day free trial with full access to the driver rewards function, which was launched at the conference, as well as the enhancements to AI Coach and Performance Hub.
The new driver rewards feature automatically identifies positive driver behaviors and delivers rewards and recognition in real time. Drivers will soon have access to real cash rewards through Motive Card, said Motive Director of Product Management Dinesh Coca.
“Intervention is essential, but to truly change a behavior, you also have to motivate your employees and celebrate what's going right,” Coca said. “Driver rewards automates that motivation and the recognition … This shifts your coaching program from one that feels punitive to one that celebrates your driver's accomplishments.”
With Driver Rewards, fleet managers can create data-driven programs with tailored rules, point systems and incentives aligned to goals like safe driving, fuel efficiency, compliance and spend. The platform scores performance and updates points, badges and leaderboards in real-time. Drivers can track their progress in the Motive Driver App.
Coca said drivers who actively review their AI coaching sessions see an up to eight times improvement in their safety scores and a 50% drop in total events, with critical risks like cellphone usage dropping all the way to zero. He said one large infrastructure fleet saw every single unsafe behavior drop by over two-thirds.
“The real goal is to improve driver behavior, and the data is clear,” Coca said. “… This is the proof that automated and consistent feedback doesn’t just work; it transforms your safety record.”
Motive’s AI Coach has delivered over 250,000 personalized coaching sessions over the past year.
AI Coach automates intervention, identifying risks, creating tailored coaching plans and delivering real-time guidance to drivers. Coca said Motive is shifting from coaching sessions to a precision coaching engine that gives fleets total control, allowing managers to choose which behaviors and severities trigger coaching and how frequently coaching is delivered.
They can also upload their fleet policy, enabling AI Coach to deliver coaching that aligns directly with the fleet’s rules. Additionally, fleets will be able to customize which coach delivers messages to drivers with an expanded avatar library for greater personalization.
Coca announced Wednesday at the conference that new AI Coach capabilities will now extend personalized driver coaching beyond safety to fuel usage, compliance and equipment health. Similarly, he said future Driver Rewards will expand to include additional behaviors such as idling and compliance.
And fleets can monitor all of that in Performance Hub, where Motive has introduced Coaching Score, which measures program effectiveness by tracking behavior changes following coaching sessions. This feature also highlights specific coaches who need greater support or attention to help them get their teams back on track, and AI offers recommendations on where to focus that energy.
“We've closed the loop,” Coca said. “AI identifies the risk. AI Coach delivers the intervention. Driver Rewards reinforces the right behaviors, and Performance Hub gives you the intelligence to continuously improve your program and the proof that it's working.”
