There was a common consensus at the recent FTR Transportation Conference that the industry is facing a prolonged period of weakness, with most agreeing that a swift recovery remains distant.
However, it’s worth highlighting the commendable efforts of fleets as they continue to navigate the challenging environment.
A sentiment that was repeated throughout was one that was pointed out by Schneider National Chief Commercial Officer Erin Van Zeeland at a keynote address: “We’re seeing a lot of carriers struggling. You control what you can control.”
Forward-thinking fleets are focusing on what they can manage — from reducing costs, refining driving recruitment and improving operational efficiency—to better prepare when the market eventually improves.
[RELATED: Stagnant freight conditions push fleets to optimize operations]
One executive at a panel mentioned, “Well, I’m seeing a therapist now [compared to a few years ago].”
Prior to joining CCJ, I covered the business and startup ecosystem of the UAE and MENA region. Though there’s been some progress now, mental health and failure are topics that often remain behind closed doors, or at least, off the record. It was rare to see someone speak out on the realities of dealing with mistakes, failures and a weak economic environment.
I mention it now as it’s refreshing to see the discourse on the impact of an economic downturn on one’s mental health being accepted and discussed. I can imagine that leading through an economic downturn can feel like steering a massive vehicle through uncharted terrain.
Whether you’re managing logistics, fuel prices, regulatory changes, and the stress of keeping a business afloat, the weight can become isolating. Admitting vulnerability may seem counterintuitive, however, the mental strain of an economic recession can’t be ignored.
In times like these, seeking therapy and taking care of one’s mental health isn’t a sign of weakness, but a crucial tool for maintaining effective leadership.
While there a lot of unknowns in the economic market, stress and burnout are real risks in any industry.
In tough times, the industry’s resilience becomes apparent. Normalizing conversations around mental health and failure can help break down cultural norms, especially within industries like trucking that are so often characterized by toughness and endurance. Strength isn’t just about pushing through; it’s knowing when to seek support to ensure you’re equipped to weather the storm.
