Electrification of the U.S. commercial vehicle market is imminent as both incumbent OEMs and EV specialists are introducing electric trucks.
"The electrification wave that is currently swathing over the globe hit passenger cars first," said Roland Berger Senior Partner Dr. Wilfried Aulbur, noting that OEMs have felt the pressure to combat greenhouse gas emissions across entire product portfolios. "We are seeing some of the non-traditional players that are also betting on a future that is predominantly electric."
Aulbur was featured as part of FTR's virtual State of Equipment series this week.
Regulations are pushing electrification as California became the first state to introduce zero-emission truck sales targets, and other states might follow, motivated by Biden's federal GHG reduction targets.
"Typically what we see is that Section 177 states (states that have adopted California's vehicle standards) follow California," Aulbur said, "and it's watched quietly carefully globally."
