Dirk Kupar

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Dirk Kupar is Cofounder and President of TruckRight, KAT Media, and Kupar Professional Services. He’s been in the transportation industry for almost 40 years, including 12 years as a multi-truck owner operator, and 25 years at the helm of an international truck driver leasing business.

Recruiting & retention
Do you know what drivers really want? I do.
There’s often a wide gulf between what carriers think is important, and what drivers think is important.
July 30, 2024
truck drivers shaking hands
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