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Dirk Kupar

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Dirk Kupar is Cofounder and President of TruckRight, KAT Media, and Kupar Professional Services. He’s been in the transportation industry for almost 40 years, including 12 years as a multi-truck owner operator, and 25 years at the helm of an international truck driver leasing business.

Recruiting & retention
Do you know what drivers really want? I do.
There’s often a wide gulf between what carriers think is important, and what drivers think is important.
July 30, 2024
truck drivers shaking hands
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Top Stories
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Indicators
Werner CEO: Still in 'early innings' of carrier exits
Driven by regulatory crackdowns, legal risks, and rising costs that are tightening overall market capacity, Werner Enterprises reported a 24% increase in second-quarter 2026 revenue to $933.9 million as shippers shift business toward established, asset-backed carriers.
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Insurance
On the clock: First 24 hours critical in fleets' accident response
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Safety & Compliance
C.H. Robinson hammered in $604M watershed broker liability case
Reintroducing The Mack Anthem Rebuilt For Regional Haul[79]
Test Drives
Anthem redefining Mack’s regional haul lineup
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Insurance
Fleets paying more for less insurance coverage: 'It's like shrinkflation for groceries'