Innovate, adapt and overcome

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The high cost of idling. Trucking’s negative image. Employees with health issues. These are just a few of the problems trucking companies have overcome using innovative thinking. And they are all profiled in the pages of Commercial Carrier Journal within our new Innovators feature, part of our Innovator of the Year program.

We started this program based on our editors’ belief that creative problem solvers can be found in every area of a trucking company, from safety manager to recruiting director to CEO. Every month CCJ will feature a trucking company or private fleet that approaches problems in a unique way, finding solutions that enhance the bottom line, realign corporate culture or give a competitive advantage. Trucking operations highlighted as Innovators so far:

  • Carlisle Carrier Corp., Mechanicsburg, Pa., used local TV ads to educate car drivers about sharing the road with big rigs. The company’s accident claims decreased and their public image improved.
  • Ozark Trucking Co., Sacramento, Calif., invested in anti-idling technology, reducing idling time by 75 percent and about $1,800 in fuel per truck annually.
  • Wooster Motor Ways, Wooster, Ohio, offered employees a fully equipped on-site gym, free cholesterol screening and healthy eating seminars. The company has seen a decline in claims and in driver turnover.

Once a year, CCJ editors will highlight a trucking operation with extraordinary creativity as Innovator of the Year. We feel strongly that recognizing such innovative companies will help encourage creative thinking throughout the trucking industry. PeopleNet Communications thinks so, too. That’s why they’ve agreed to sponsor our Innovator of the Year program.

“Innovation is critical to helping fleets get ahead in the transportation industry,” says Brian McLaughlin, PeopleNet vice president of marketing. “Sponsoring the Innovator of the Year program aligns with our key philosophy of providing customer-driven innovation and our commitment to providing technology that makes a true difference.”

Does your company have an innovative story to tell? Contact Avery Vise, CCJ‘s editorial director at (800) 633-5953, ext. 1386 or for a nomination form.

And be sure to check out our Innovators department each month. Maybe you’ll find a creative idea that will make a difference in your company.