BFNT TIRE CARE VIDEOS NOW AVAILABLE IN SPANISH

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(Nashville, Tenn.) Bridgestone Firestone North American Tire, LLC
(BFNT) is releasing a Spanish-language edition of its popular “Longer Mileage Program Videos” on DVD. The video segments help Spanish-speaking fleet managers, drivers, technicians and maintenance personnel learn more about preventing the most common tire-related problems. The DVD is available free to fleets, dealers and tire-repair facilities.

“Our research indicates many for whom Spanish is their first language prefer listening to technical information in Spanish, even when they speak fluent English,” reports Don Darden, manager, marketing communications & advertising, commercial tire marketing. “Many find it’s easier to understand technical procedures and their recall is higher.”

Video segments help teach drivers, technicians and maintenance personnel about inspecting, diagnosing and maintaining truck tires – to increase tire life, improve safety, enhance retreadability and lower tire cost per mile. The DVD features seven video segments, running nine to 27 minutes in length. Fleet and maintenance managers will find the videos are ideal for monthly driver meetings and new-hire orientation.

The segments included on the “programa de videos para obtener mayor millaje” DVD are: 1. Reducing Tire Cost Through Effective Maintenance 2. Why Put Air in Your Tires?
3. Truck Tire Mounting for Customer Satisfaction 4. Improving Tire Performance Through Driver Awareness 5. Saving Through Reducing Irregular Wear 6. Saving Through Scrap Tire Analysis 7. What Drivers Can Do To Save Fuel

Spanish-language Longer Mileage Program DVDs are available free by calling 1-888-511-8065. For more information, consult a Bridgestone tire representative, call
1-800-543-7522 or visit trucktires.com.

Nashville-based Bridgestone Firestone North American Tire, LLC
(BFNT) is a subsidiary of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world’s largest tire and rubber company. BFNT develops, manufactures and markets Bridgestone, Firestone, Dayton and associate and private brand tires.

The company is focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off-road, motorcycle, agricultural and other tires to its customers in North America.