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MID-AMERICA TRUCK SHOW, April 1, 2005 – Attendees of the Mid-America Truck Show this year can get more information on a new product introduced by MultiMedia Advertising, in booth #6475, that enhances automated hiring solutions for carriers. The new service, HR MultiMedia ADvantage powered by HR Logix, gives transportation companies the ability to automatically track advertising and recruiting dollars expended for each new hire.

“We have signed some of the nation’s most successful carriers on the system such as Averitt Express, Jacobson Transportation, Wooster Motor Lines, and NFI Industries. Our clients have told us they wanted to manage their recruitment efforts more effectively, track their spending more closely and generally make life easier on the recruitment desk,” says Kelley Walkup, divisional vice president for MultiMedia Advertising. “HR MultiMedia ADvantage is the solution.”

HR MultiMedia ADvantage is the latest in a suite of web-based talent management tool powered by HRLogix. This product allows trucking companies to capture an interested applicant’s information via an automated phone system and/or website. The system takes candidates through an automated screening process to gauge their qualifications for a specified position. The most-qualified drivers are screened through first; enabling recruiters to concentrate their time with the highest-quality pool of candidates.

“This is an easy-to-use, yet extremely useful and versatile tool for pinpointing effective hiring areas, archiving application information and tracking advertising success,” says Walkup. “HR MultiMedia ADvantage also allows recruiters to instantly link with DAC to confirm driver information and it automatically generates reference letters. It truly does make the driver recruiting process easier and paperless.”

Once hired, a seamless funneling of employee data takes place from the ATS directly to the back-end driver management system to complete the “on-boarding” process.

“We know it’s sometimes hard to change the way you’ve always done things,” says Walkup. “Come by booth #6475 and learn more about HR MultiMedia Advantage. We’re certain it has everything transportation recruiters need to do their job better, faster, and easier.”
MultiMedia Advertising manages the advertising for hundreds of trucking fleets as well as provides account management, creative services, public relations, marketing services, web site design and much more. For more information regarding HR MultiMedia ADvantage call 800-264-2690.